October 29 — “Drift Away” by Bleeding Rainbow

Bleeding Rainbow

If you only listen to one song tonight, make it “Drift Away” by Bleeding Rainbow (2012, from the “Drift Away” single, and the 2013 album Yeah Right). Also, check out the brand spanking new video for this song, which debuted this afternoon. See that at the end of this post.

Bleeding Rainbow is a noise-rock quartet from Philadelphia. They’ve released two albums and a bunch of singles when they used to be a two-piece band called Reading Rainbow. Back then they were the duo of Virginians Rob Garcia (guitar, vocals) and Sarah Everton (drums, vocals). They had a garage-y, surf-y Best Coast-y sound. Since then, they moved to Philly, where they didn’t know a soul. They signed to Kanine Records. Sarah has switched to playing bass, which also helps put focus on her singing. They’ve grown into a four-piece, adding guitarist Al Creedon and drummer Greg Frantz. They also became much more noise-oriented and they changed their name. While some speculate that they worried about being sued by the creators of the children’s educational television show from the 1980s and 90s, the real reason is something else. First of all, it’s a much more appropriate name. You’re not surprised at all when a band called “Bleeding Rainbow” is noisy as hell. Also, on a more primitive level, Carrie Brownstein of Wild Flag and the teevee show Portlandia, and also of Sleater-Kinney told them that their band name sucked. The change was small, but it was a really good one.

A lot of bands give the wrong impression with their band name, or they don’t live up to the impression that they want to put forth. I’m not going to call anybody out, but I’ve been getting a lot of emails from a particular band whose name suggests some heavy post-rock. Instead, it’s some non-desript pop that I’m just not that into. If this band had still been called Reading Rainbow, I wouldn’t really know what to expect, but it certainly wouldn’t be fuzzy noise/shoegaze pop. Along those lines, I didn’t know the first thing about this band until I saw them open for A Place to Bury Strangers last night. I did, however, go in with some expectations. They are almost exactly what I thought they would be, based purely on the name. Blunt force in a delicate way. They still very much embrace pop sensitivities, but now they’ve got some punch to go with it.

I really enjoyed their set, and had a nice time meeting and chatting with the band. They were even more likable as people than they were as a band. It was the second night of their tour, and they were all really excited about it.

Their set consisted almost entirely of material from their forthcoming album Yeah Right, which will be released on January 29, 2013. Some of that stuff has already been released, or will be this year. They have a series of three singles which will be put out once a month leading up to the release of the new album. Tonight’s song comes from a single which will be released next month. It’s also on the forthcoming album.

“Drift Away” by Bleeding Rainbow

A little bit sunshine-and-surf-pop California. A lot dark-of-night and noise-pop Brooklyn. In this case, that math adds up to Philly, by way of the collegiate towns of Virginia.

I like the bit at 3:20, when, after a bit of a break, the full band comes back in with lots of pedal stomping and feeding back and gobs of tremolo. It’s layer upon delicate layer of noise, and it’s really tasty.

Check out the official video here:

If you like what you see and hear, make sure you catch these guys in concert. They’re on tour this autumn as the support for A Place To Bury Strangers. They’ll follow that with another tour in the new year, to support their new record. Make sure you say hello and make sure you stop by the merch desk. These are really nice kids. They actually have the new record available on vinyl only, with a download code which won’t work until January 29. They also have their other records, and I can recommend the album Prism Eyes.

Also, stop by the Kanine Records webstore here to pre-order the forthcoming album, and also to order the 7″ singles.

About dlee

North Carolina born and bred. I'm a restaurant guy who spends free time listening to music, watching hockey and playing Scrabble. I have a bachelor's degree in political science and I will most likely never put it to use. View all posts by dlee

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