pacificUV is an electro-dream pop four-piece from Athens, Georgia. They formed in 1998 and released their self-titled debut record in 2002. Rolling Stone Magazine called that album “a masterpiece”, and it garnered high praise from just about everybody else who listened to it. However, the band split up and frontman Clay Jordan moved to Portland, Oregon to start over.
With the Portland carnation of pacificUV, the second album didn’t come out until 2008, but it was also warmly received by critics. After touring the world, Jordan decided to move the band back to Athens.
One more album and a lot of lineup changes later, pacificUV is still in Athens, and they’re about to release their fourth album — After The Dream, You’re Awake — on May 14.
I didn’t know anything about this band until I got something in the mailbag the other day to promote the forthcoming album. After doing a bit of research, I found that in 2011 they did a pretty stunning Magnetic Fields-flavoured cover of “Please, Please, Please, Let Me Get What I Want” by The Smiths. Tonight’s post isn’t about that, but I highly recommend listening to it here.
While the new pacificUV album won’t be out for a month, they’ve already released a few of the songs via soundcloud. This is one of the new songs.
“24 Frames” by pacificUV
The title of the song is a reference to motion picture filming and projection. In the US, when standard film stock is used, the standard is to film and to project 24 frames per second. The lyrics of the song make a couple of references to this.
I’m reminded quite a bit of “The Theory of Relativity”, the album-opener from the newest Stars album, which came out last year. While the rest of that Stars album is a little brighter, they’re saying that the bulk of this new pacificUV album has some gloominess to it.
Laced with the longings and terrors of a society preoccupied with apocalyptic fantasies and cold-war nostalgia, the songs recollect a past that no longer seems real, generating sonic atmospheres that, like memories, seem simultaneously swollen and sparse.
. Sticking with my Stars analogy, That’s pretty much exactly how I’d describe the Stars album Set Yourself On Fire, but that quote comes from the press release for pacificUV.
There isn’t any info yet on pre-ordering the new album, but you can download a free pacificUV sampler here. That “Please, Please, Please Let Me Get What I Want” cover is on there.