04.25.2014 — “Archie, Marry Me” by Alvvays


If you only listen to one song today, make it “Archie, Marry Me” by Alvvays (2014, from the forthcoming album Alvvays).

Alvvays is an indie pop quintet from Toronto who draw a lot of influence from the c-86 sound. At the center of the band are Molly Rankin (vocals/guitar) and Kerri Maclellan (keys), who grew up as next-door neighbors and best friends in Cape Breton, Nova Scotia. Back then, they played folk music together. Now they’ve adopted the sunny jangle-fuzz style that first became popular nearly 30 years ago on the other side of the Atlantic.

A couple of months ago, the band released a cassette single for “Adult Diversion”, and very soon they’ll be releasing an album which was produced by Chad van Gaalen. This, I assume, is from that album:

“Archie, Marry Me” by Alvvays

Apart from the UK c-86 movement, this also reminds me of the early days of US shoegaze. I can’t help but think of Velocity Girl, who were one of the flag bearers of that movement. Specifically, I think of their first album Copacetic. It’s bouncy and fuzzy and lots of fun. Rankin’s towering vocals are the highlight of the show, but there’s some pretty great stuff going on with the second guitar, especially in the second verse. Lots of heavy effects, lots of squawk. It takes me back to 1993. And that’s good.

Alvvays has just joined the roster at Polyvinyl Records here in the US. Even while that label is in the midst of relentlessly promoting the re-release of the seminal self-titled 1999 album by American Football, they took the time to make a small announcement about the signing.

The self-titled debut album will be released on July 22 via Polyvinyl Records. Details and pre-order here.

About dlee

North Carolina born and bred. I'm a restaurant guy who spends free time listening to music, watching hockey and playing Scrabble. I have a bachelor's degree in political science and I will most likely never put it to use. View all posts by dlee

2 responses to “04.25.2014 — “Archie, Marry Me” by Alvvays

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