10.26.2014 — “Promise” by Another Green World

Alec West (Another Green World)

If you only listen to one song tonight, make it “Promise” by Another Green World (2014, from the album Memorial).

Another Green World is a Memphis-based lo-fi shoegaze/synth-pop recording project. It’s the work of Alec West, who started recording under the Another Green World name in 2007. He’s released four albums including an album called In Dreams in 2012, and Memorial, which was released just a week ago.

The name of the project comes from a 1975 Brian Eno album. In Dreams has an 80s synth pop name, while the artwork is reminiscent of some Yo La Tengo record covers. Namely Painful (1993) and And Then Nothing Turned Itself Inside Out (2000). The new album has artwork that has to be a deliberate glove tap to New Order’s Power, Corruption & Lies (1983). The design and typeset on the new one makes me also think of The Beautiful South. That’s a weird combination of things to be reminded of from artwork.

Musically, I’m reminded of a lot of things from Joy Division to Slowdive to Flock of Seagulls. All good.

A few days ago, I got something in the mailbag about this new album, and I’m finally getting around to writing about it. The album is packed with great songs. Some of them are more shoegaze-y and some are more synth-pop, but that’s pretty much what’s going on with this record. Tonight’s song is the last song on the album. It’s worth mentioning that all of the songs on the album have one-word names. That’s an old 90s shoegaze trick, and I love it.

“Promise” by Another Green World

This has everything I’ve mentioned. It starts off with what’s presumably some backwards tape stuff, and it quickly gets into some fuzzy guitar. At the same time, there’s a big synth riding right along the top. Finally, when West’s vocals come in, there’s tons of delay there. As a total package, it’s warm and fuzzy and quite comfortable.

The end of the song is just like something you would expect to hear in the soundtrack of a John Hughes movie. Another trick that I like.

Yes, We like this very much over here.

The album was released last week via the Chicago imprint 80s Ladies Records. You can purchase a digital copy of the album via bandcamp here, or in a few other places.

About dlee

North Carolina born and bred. I'm a restaurant guy who spends free time listening to music, watching hockey and playing Scrabble. I have a bachelor's degree in political science and I will most likely never put it to use. View all posts by dlee

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